Why? Whole Foods is great. For example, if you're too busy to pack your lunch, there is a great cafeteria where you can get simple food with lots of veggie options at whatever portions you want. The quality of the meat, bread, and produce is a cut above (though I hear it's just par for course in terms of what you can get in "normal" EuropeN grocery stores).

I think the complaint is that Whole Foods is selling you the idea that the small subset of "healthy" brands they are promoting is what you should be exclusively eating. They're a great store as far as options, but the Kool-aid they're pouring can be a little annoying at times.

Are they? I've never seen a Whole Foods commercial or ad.

There are many upsetting things about Whole Foods, but the food there is pretty varied, no?

How come? Food is too expensive?

The amount of marketing designed to just confuse people about what's good for them. Organic, non-gmo, gluten-free, all natural, it's like a temple for upper middle class white people to reject 50 years of food science.

That woo is everywhere now though. Not sure why you're bringing race into it.

> it's like a temple for upper middle class white people to reject 50 years of food science.

I wonder what you mean by that...

Those designations (organic, non-gmo, gluten-free, natural) have their place. The practice of it is where consumers get cheated.