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A comment on Apple Taps Bob Mansfield to Oversee Car Project. Parent comment

Re:Apple Taps Bob Mansfield to Oversee Car Project by Zigurd on Monday July 25, 2016 @10:18PM (#12162979)
Apple appears to be able to defy gravity in smartphone margins. Let's see how they do with cars. Some people think Tesla has a 25%+ gross margin. And Apple has the capital to do something similar at a the scale of auto industry incumbents.
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Re:Apple Taps Bob Mansfield to Oversee Car Project by ams6110 on Tuesday July 26, 2016 @01:03AM (#12163436)
It's one thing to talk yourself into an iPhone that costs a few hundred dollars more than the competition. It's another thing to talk yourself into an iCar that costs $50,000 more (assuming...)
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Re:Apple Taps Bob Mansfield to Oversee Car Project by Zigurd on Tuesday July 26, 2016 @10:37AM (#12165888)
Porsche reputedly makes $23,000 in gross margin contribution per unit. That's probably worth 50 VW Golfs in margin contribution.
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