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A comment on Apple Taps Bob Mansfield to Oversee Car Project. Parent comment

Re:Apple Taps Bob Mansfield to Oversee Car Project by maxerickson on Monday July 25, 2016 @05:28PM (#12161738)
The businesses you mention have much lower margins than premium consumer electronics. Apple branded condos would be a poor use of the brand. They should just give the money to shareholders if that's all they can think of.
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Re:Apple Taps Bob Mansfield to Oversee Car Project by Roritharr on Monday July 25, 2016 @07:24PM (#12162314)
Thats the point, there are no other industries that provide a ROI as high as Apples while needing that much cash and benefit from Apple Position. Hence the choosing of the best of Bad options. Giving the money to shareholders surely would be an option, but Apple's Board seems to think going toward another big industry is a better Option.
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Re:Apple Taps Bob Mansfield to Oversee Car Project by Zigurd on Monday July 25, 2016 @10:18PM (#12162979)
Apple appears to be able to defy gravity in smartphone margins. Let's see how they do with cars. Some people think Tesla has a 25%+ gross margin. And Apple has the capital to do something similar at a the scale of auto industry incumbents.
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Re:Apple Taps Bob Mansfield to Oversee Car Project by ams6110 on Tuesday July 26, 2016 @01:03AM (#12163436)
It's one thing to talk yourself into an iPhone that costs a few hundred dollars more than the competition. It's another thing to talk yourself into an iCar that costs $50,000 more (assuming...)
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Re:Apple Taps Bob Mansfield to Oversee Car Project by Zigurd on Tuesday July 26, 2016 @10:37AM (#12165888)
Porsche reputedly makes $23,000 in gross margin contribution per unit. That's probably worth 50 VW Golfs in margin contribution.
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