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Re:Apple Taps Bob Mansfield to Oversee Car Project by ams6110 on Tuesday July 26, 2016 @01:03AM (#12163436)
It's one thing to talk yourself into an iPhone that costs a few hundred dollars more than the competition. It's another thing to talk yourself into an iCar that costs $50,000 more (assuming...)
Re:Apple Taps Bob Mansfield to Oversee Car Project by Zigurd on Tuesday July 26, 2016 @10:37AM (#12165888)
Porsche reputedly makes $23,000 in gross margin contribution per unit. That's probably worth 50 VW Golfs in margin contribution.