Even if has no problem with copyright I fail to see how naming something like this the same name as a very popular product can do anything except make it harder to find. Nobody's ever going to find this thing in Google unless they go through pages of results about Amazon's product.

It's not like there's a shortage of available female names. I don't understand their motivations.

And Amazon's other service, found at alexa.com

These, in turn, ultimately owe their name to the Library of Alexandria:

https://en.wikipedia.org/wiki/Alexa_Internet#Operations_and_...

Which owes its name to Alexander the Great.

Who in turn owes his name to Alexander II of Macedon.

No, to Alexander I of Macedon.

Alexander II was Alexander (III) the Great's uncle.

So what if he was his uncle? People are named after their uncles. Alexander II ruled well before the birth of Alexander III (during the boyhood of his father in fact) and would have been a perfectly logical namesake.

And yet, they didn't use the name Alexandria.