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Re:What media companies don’t want you to know about ad bloc... by anonymousab on Thursday June 30, 2016 @09:12AM (#12008237)
I can see it getting as bad as to demand that much of the content itself be an image, with ads stitched in server-side before serving the whole thing up.
Re:What media companies don’t want you to know about ad bloc... by madeofpalk on Friday July 01, 2016 @10:07AM (#12016091)
Server Side Ad Insertion platforms, like Brightcove Once[1] are exactly this - dynamically inserting ads into the single video stream for VOD content. It makes it really easy to implement a video player with ads, as well as having the handy side effect of being difficult to block the ads.

[1] https://www.brightcove.com/en/once