What media companies don’t want you to know about ad blockers

Re:What media companies don’t want you to know about ad bloc... by Thiez on Thursday June 30, 2016 @07:53AM (#12007871)

Those random DOM nodes will probably be easy to recognize because they can't affect how the final page looks. If all else fails there is still the option of rendering the page, using image-based add detection, and killing/hiding the associated DOM nodes.

There are only so many ways to obfuscate your DOM without screwing up the page layout and making your UI people angry. The battle against add blockers cannot be won.

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Re:What media companies don’t want you to know about ad bloc... by onion2k on Thursday June 30, 2016 @08:24AM (#12007997)

The battle against ad blockers cannot be won.

I strongly believe that the ad industry will die, at least in the sense of what it is at the moment. Fighting ad blockers is its death rattle. That doesn't stop the technology being interesting though. Quite the opposite in fact, as a developer I find it fascinating.

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Re:What media companies don’t want you to know about ad bloc... by anonymousab on Thursday June 30, 2016 @09:12AM (#12008237)

I can see it getting as bad as to demand that much of the content itself be an image, with ads stitched in server-side before serving the whole thing up.

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Re:What media companies don’t want you to know about ad bloc... by madeofpalk on Friday July 01, 2016 @10:07AM (#12016091)

Server Side Ad Insertion platforms, like Brightcove Once[1] are exactly this - dynamically inserting ads into the single video stream for VOD content. It makes it really easy to implement a video player with ads, as well as having the handy side effect of being difficult to block the ads.

[1] https://www.brightcove.com/en/once

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