For example, foreign jewellery on which you are unfamiliar with the hallmarks. You don't mind paying $200 for it if it is silver, but is it ?
Of course, rationally, for the raison you gave, you should not use that, but conversely if you are familiar with a certain type of popular auction you start to see some patterns. An object that breaks it is either a bargain, a fraud or you were simply early.
For example, silver never goes for less than scrap and genuine auction never really shoot way over boot sale value.
Or maybe I rationalised my irrationality :-)
Personally I'm more than happy losing a bid if I make someone else suffer winner's curse just because they are blinded by escalation of commitment and a long list of other biases.
One of my favourite speeches touching on the subject: The Psychology of Human Misjudgement - Charlie Munger Full Speech
bit about auctions is at 59:30 https://youtu.be/pqzcCfUglws?t=59m30s text https://buffettmungerwisdom.files.wordpress.com/2013/01/mung...