For example, foreign jewellery on which you are unfamiliar with the hallmarks. You don't mind paying $200 for it if it is silver, but is it ?
Of course, rationally, for the raison you gave, you should not use that, but conversely if you are familiar with a certain type of popular auction you start to see some patterns. An object that breaks it is either a bargain, a fraud or you were simply early.
For example, silver never goes for less than scrap and genuine auction never really shoot way over boot sale value.
Or maybe I rationalised my irrationality :-)
Personally I'm more than happy losing a bid if I make someone else suffer winner's curse just because they are blinded by escalation of commitment and a long list of other biases.
One of my favourite speeches touching on the subject: The Psychology of Human Misjudgement - Charlie Munger Full Speech
bit about auctions is at 59:30 https://youtu.be/pqzcCfUglws?t=59m30s text https://buffettmungerwisdom.files.wordpress.com/2013/01/mung...
If your opponent would bid, say, $500, but it's currently at $400, they might only put in a bid for $425, and if you bid more than that right before it ends you can get it for $430. While if you'd bid $475, then your opponent might have bid it up to $480, causing you to end up paying more.
Is anyone actually irrational in this scenario? I suppose anyone not using sniping tools and also not bidding their highest price is, or at least they could get a strict improvement by doing so. Given that other players aren't rational, the whole assumptions break down.