Snapchat raised $1.8B in a Series F round

Re:Snapchat raised $1.8B in a Series F round by milesokeefe on Thursday May 26, 2016 @03:27PM (#11780773)

Perhaps it doesn't scale well, but their sponsored face filters seem to be getting a good reception. It's rare for people to find ads fun.

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Re:Snapchat raised $1.8B in a Series F round by AndrewKemendo on Thursday May 26, 2016 @03:53PM (#11780945)

It's also the most widely used AR implementation - if somewhat trivial and non-complicated.

It might seem silly from the outside, but that's actually meaningful because it gets people used to the idea of modifying the "real world" with a contextual addition.

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Re:Snapchat raised $1.8B in a Series F round by alexggordon on Thursday May 26, 2016 @03:51PM (#11780932)

This. The sponsored filters show up in my friends stories all the time. I also see sponsored filters based on events and location. I actually find myself watching the sponsored stories pretty regularly too. It's a great way to fit news into small bitesized chunks, and I can't imagine the buy in for those is cheap.

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Re:Snapchat raised $1.8B in a Series F round by argonaut on Thursday May 26, 2016 @06:19PM (#11782150)

Yeah but I seriously doubt that will drive them to $1B in revenue. They need one big cash cow rather than a collection of trinkets.

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Re:Snapchat raised $1.8B in a Series F round by ivanca on Friday May 27, 2016 @01:05AM (#11784011)

They may learn to use those trinkets. Just imagine a button that says `Buy for $0.20 the X-Men Wolverine Mask filter` or just detecting user patterns: They detect an user mostly uses cat-faces filters, so they try to sell her cat-faces filters. Or that her snap-chats are mostly on restaurants, so they show her some restaurant ads with the same color filters she likes.

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Re:Snapchat raised $1.8B in a Series F round by jaywunder on Friday May 27, 2016 @09:03AM (#11785696)

They already tried to sell filters. I think selling filters didn't go well because filters are free now.

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Re:Snapchat raised $1.8B in a Series F round by puranjay on Friday May 27, 2016 @02:09AM (#11784206)

Works only for a couple of verticals

I'll be darned if an insurance provider can make a filter fun

It's also something most small businesses can't really make good use of, unless they are in the entertainment/lifestyle businesses

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Re:Snapchat raised $1.8B in a Series F round by rdl on Friday May 27, 2016 @09:30AM (#11785854)

I'm sure the GEICO lizard could be fun for someone, and an insurer could probably do a "fake accident filter to get out of work" or something.

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Re:Snapchat raised $1.8B in a Series F round by alttab on Thursday May 26, 2016 @05:13PM (#11781681)

Fucking pissed me off to the max, actually. This week, they did X-Men lenses and REMOVED the face swap and picture swap features for the entire day. If I wanted to use lenses, it had to be X-Men for the whole day. What PM green-lit that shitty decision?

I closed Snapchat and didn't use it for the entire day. I'm boycotting the X-Men movie out of protest.

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Re:Snapchat raised $1.8B in a Series F round by unclebucknasty on Thursday May 26, 2016 @11:00PM (#11783598)

Going a whole day without face/picture swap "pissed you off to the max"?

Seems you have a pretty good life.

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Re:Snapchat raised $1.8B in a Series F round by frankzinger on Friday May 27, 2016 @01:51AM (#11784151)

And this insult doesn't reflect very well on yours.

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Re:Snapchat raised $1.8B in a Series F round by alttab on Friday May 27, 2016 @01:01AM (#11783998)

Pedantry is alive and well on hacker news

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