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Re:Snapchat raised $1.8B in a Series F round by puranjay on Friday May 27, 2016 @02:09AM (#11784206)
Works only for a couple of verticals

I'll be darned if an insurance provider can make a filter fun

It's also something most small businesses can't really make good use of, unless they are in the entertainment/lifestyle businesses

Re:Snapchat raised $1.8B in a Series F round by rdl on Friday May 27, 2016 @09:30AM (#11785854)
I'm sure the GEICO lizard could be fun for someone, and an insurer could probably do a "fake accident filter to get out of work" or something.