There are two sides to this: it's cheaper to supply unhealthy food, but only when people buy it. Other brands (Whole Foods, Amy's frozen foods, arguably the entire "cooking show" industry) are built around fetishization of the healthy eating. This is why the recent ruling on displaying "added sugars" is so important, even if many more similar steps are necessary for people to make educated, healthy decisions when hungry. If we can convince corporations it is in their profit margins' interest to provide healthier food—ideally because consumers assign value to the nutritional content instead of just calories—we'll see widespread health benefits.
That said, you're completely correct, which is why there are systemic problems with the diets of the lower class. Why buy real food when you can feed yourself (or your kids, or your relatives) with cheaper food that is easy to eat? There's simply no reason for those brands to invest in cheaper, healthier food when it would be harder to sell and couldn't piggyback off shared food processing (e.g. processed sugars, grains, meats, proteins).
Essential foods (eat more of these than the other types of foods):
1. vegetables
2. fruits
Recommended foods:
3. nuts, seeds, and healthy oils
4. high-quality meats and seafood (by this he means "wild-caught fish and shellfish, only the highest-quality farm-raised seafood, the leanest meat cuts, and meats from wild game and free-ranging animals fed natural diets". Also eggs.)
5. whole grains
6. dairy
Acceptable foods (eat less of these than the other types):
7. refined grains
8. low-quality meat and seafood ("all processed meats and all but the leanest cuts of unprocessed meats" as well as "seafood that does not meet the quality standards of watchdog organizations such as the Aquaculture Stewardship Council" are in this category)
9. sweets
10. fried foods
No particular category is required if you don't want to eat them, as long as you eat more of each grouping than the one below it.
Some of the differences between the two are that the linked article would allow "low-quality" meat as long as it isn't processed, but doesn't include as much "healthy oil" or dairy. Another difference is the article would consider a whole grain cereal to be "highly processed" whereas it would be "whole grains" in the book (the appendices have more details on which foods go in which categories). Same for 100% whole grain bread. So the only qualm I might have is it could be healthier to include more healthy oil and less meat.
The article adds behavioral guidelines to cook at home and eat with people to get you to cook more. These guidelines seem both slightly more strict yet also makes the whole list easier to follow. I lost weight on the list I wrote above (agnostic healthy eating), but stopped following it after a while. Your success on the article's guidelines makes me want to try it.
If I'm sort of lazy, I'll eat something made with palm oil, even though there is a lot of Omega 6.
I dunno- the longer you live, the longer I can sell shit to you.
That is, food corporations that practice methods that increase consumption to unhealthy levels - high sodium, high sugar, low satiating and cheap to produce foods (high-carb, high-yield meat products due to growth hacks like bovine growth hormone).
The food companies that choose not to play along are either niche health food companies, or they will go bust by not being able to compete in a commodity market.
Sarah Palin (1) would have you believe we should have the "freedom" to eat what we want. However, for the vast majority of Americans that's a straight up pipedream. We are "free" to eat whatever is available, and baring government intervention what is available is subject to the forces described in my previous paragraph (ie garbage optimized to make us over-consume).
The obesity epidemic WILL NOT be resolved until heavy government regulation comes into play in the food industry. Pretending otherwise is no different than those who pretend abstinence education prevents pre-marital sex.
1. Obviously I'm just using her here as poster child for a certain political ideology.
I don't know, in every town there is a grocery store that sells produce, raw meat, and other unprocessed foods. If your argument is that the shopper is so overwhelmed by advertising that he just can't help but choose poorly --- well, that's the dividing line between conservatism and liberalism.
Actually I believe that there is truth to both sides, but either side taken to the extreme leads to absurdity. Full faith in the individual, and full faith in government, are each flawed.
> no different than those who pretend abstinence education prevents pre-marital sex
May I suggest you look into that more?
You're free to believe that most humans are capable of making healthy eating choices by their own free will if you want (not trying to be catty, and I'm not sure that was the point you were communicating, just how I interpreted your comment), but the data overwhelmingly suggests otherwise.
https://upload.wikimedia.org/wikipedia/commons/thumb/8/82/US...
At a certain point I believe it is important to protect people from themselves. Being too proud to admit that "humans can be taken advantage of using certain hacks/tricks" makes society as a whole weaker.
>Actually I believe that there is truth to both sides, but either side taken to the extreme leads to absurdity. Full faith in the individual, and full faith in government, are each flawed.
You and I agree on this point 100%. Currently I believe the FDA has allowed too much leeway with the food industry. I'm not foolish enough to think that it couldn't easily swing too far in the other direction as well.
The problem is, as hard as it is to predict the future, it is harder to predict farther into the future; and, once you set up a pot of "long term" honey, people have a chance to reorganize their affairs to siphon off said honey and if your idea is to not pay attention to their short term results, you set yourself up for a big long term surprise. Publicly traded companies are mostly companies that have products, markets, customers, service, etc. Generally, when they are losing money compared to other companies, it does not scream "we're pouring money into R&D, great things are around the corner!"
This boils down to, statistically speaking, short term results are actually the best indicator of long term results. You'd be foolish (statistically) to overemphasize long term hypotheticals in the face of short term losses.
TL;DR that financial markets are too tilted in favor of "short term" results is largely a myth. if it were not a myth, wealth would shift from the majority people who supposedly pay attention to short term results and toward people who ignore short term results leading to the end of the myth.
edit (couple above and): I'm not saying that long term projects and ideas and thinking don't ever pay off; I'm saying that saying that they are undervalued and therefore represent an opportunity is a stretch and requires proof that you most likely will not find if you look because others have looked.
Theory aside, here's a thing that doesn't fit into any short-term models I know: Bell Labs. Take a monopoly business with a ton of spare cash, and throw that cash into a well. Build a city full of comfortable middle-class researchers and their families with no need to produce anything of immediate value, and keep it going for decades. Watch them invent a million amazing things that change the world, and then, once they get splintered into a bunch of smaller, short-term focused groups, watch them fade into insignificance.
If you are suggesting that rational behavior is emerging every time, or even much of the time, somebody says "Wall Street is too focused on the short term", I shake my head in sadness at the money you are planning to lose.
For example, if you have control over a golden goose asset and managing it to maximize wealth is best achieved by sitting in a room with other oligopolists and carving up markets, that (1) may be best accomplished "in private" and (2) why share unfairly high profits if don't need to? This type of thing has occurred for example in the growth of cable TV companies, go public (yet maintain control) to get access to the capital necessary to grow your networks, then go private again (you already have control) to not have to dilute profit over and in the face of inefficient public regulation.
In any case, the idea that the market is too focused on the short term has been around for decades, and if the shift had occurred as you propose, then we wouldn't still be hearing it.
My own experiences, especially related to corporations, seem to corroborate this.
To convey the intuition I'm trying to describe as quickly as possible, I think you're thinking of market data being useful to help you find the Old Faithful geyser, and once you find it you just need to hang around and scoop up the reliable expulsions. Coupled with the even worse idea that you can see it where nobody else can :) To continue the analogy, I think it's not Old Faithful you found, but a solar flare on the surface of the sun, and while waiting for the next one you are more likely to get scorched.
We aren't going to debate technical analysis here (or resolve it), the point I'm making overall is that people persistently believe that financial markets are leaving money lying around, that these people can see where nobody else can see it, and that is easy to bend over and pick up. I'm trying to use some fairly simple logic and explanation to say, "it's not that easy; if it was, how can you think an entire financial industry somehow can't see what you can see? Wall street hires people just like you."
If convexity isn't assumed, you're right back to my original point.
I don't think using terms such as convexity explains anything to anybody, but if it indicates to you that the market is too short term focused, you should just print money with a derivative security that prefers companies that lose money in the short term because that will with no effort uncover all the long term strategies...
Amazon is an apt antithesis ... though obviously an outlier.
Amazon is pursuing a long term strategy, and it's a public company, and it's getting funded, it's not getting starved for capital. i.e. the market is working, its strategy is being valued, there is no evidence of a market failure. (that is why I covered myself in my previous comment by saying "overemphasize" rather than simply saying emphasize.)
what would be your "antithesis" example would be other similar ideas that were floated and funding dried up because investors "stupidly" didn't get what a great long term idea it was. Of course, nobody can know what woulda coulda, and I'm not saying anybody can; what I'm saying is, if somebody thinks that markets don't properly weigh the long term over the short term, they are essentially saying that they want to sink more of their money into these (hypothetical) "losers" and I'm saying, please don't, it's a bad idea to assume that you know more than people actually in that industry.
I'm also not saying "don't think you have better ideas" and I'm not saying "don't pursue your good ideas" etc. I'm saying, don't think that financial markets are stupider than you. Don't think that the world is this hugely unfair place where all the people with money don't know a good idea when they hear about it, and that all these people with no money have all these great ideas that money seems to make people blind to (which is what "markets just don't get long term like I do" is saying)
This is touched on a bit in the Omnivore's Dilemma, people without heavy encouragement otherwise, have a rough limit on how many calories they will consume in a day. As a food company that has sufficient market penetration, you're stuck growing your profits at the same rate as the population. To get around this, you'll either need to increase your profits per calorie (sell less for more, cheaper ingredients, etc) or increase the amount of calories people are eating, through marketing and/or formulating your foods in such a way to encourage more consumption.
I think most companies opt for both, there's a lot of limits/diminishing returns on the making food cheaper side of things, but on the human consumption side, there's a lot of room for growth until everybody is morbidly obese. The bigger you are, the more calories you need to consume to keep that weight. More calories consumed is more money for food producers.
Personally I'm very happy to pay a premium for food I know has been prepared with good ingredients.
When I started reading labels and stopped buying anything with sugar, corn syrup, evaporated cane juice etc., I automatically eliminated processed food.
As for food companies, their responsibility is to maximize profit which usually involves selling as much as possible at the highest profit margin possible.
Given that high profit margin excludes the possibility of expensive quality ingredients, the variables that remain are taste and perception. Thus, food commercials, stories, "healthy food fetishism" (and pushing same crap as such) and taste laboratories where scientists focus on making said crap palatable, tasty and if possible addictive.
Sugar is an addictive substance so it is almost always a part of this formula.
Ideal breakfast for me is eggs & meat & perhaps fruit, though I currently have only black coffee for breakfast on weekdays (mild intermittent fasting).
I might add that feeling "full" at meals has been a huge motivator for me. Skipping breakfast and not placing limits on what I eat otherwise so long as it's real food has worked extremely well psychologically; I don't feel deprived, and I can see myself continuing this for life.
Salads for lunch
ps: said that earlier, my body made me change diet, you discover a lot of sensations you don't sense with the average industrial diet (everything is fuzzed by sugar and fat). It's not easy though because you lack all the hoops all these sweet meals gave you before, and your brain crave them a lot. Without a change in culture/lifestyle and real constraints (disease) it seems impossible to achieve on long term.
[1] there's a research department in some English univ. dealing with consumer buying reflex optimization, they investigate the package-sound-crispiness / buying ratio
They are the one that pushed the food pyramid and all the anti-fat craze.
It seems everything that makes food more profitable also makes it less healthy. Perhaps the science is thin on things like caloric sources (quality vs quantity), preservatives, complexity of sugars, the effects of high processing of food, etc., but my anecdotal evidence and growing intuition aligns with the author's opinions.
For me personally, removing added sugars and processed foods and moving to a more "real foods" meal plan (meat, veggies, fruit) has been transformative.