Re:Apple Shifts from Genius Bars to Genius Groves, Hoping Pa...
by noonespecial on Saturday May 21, 2016 @02:57PM
(#11745726)
He went overboard with the "never want to speak to you again" bit but he's not wrong.
We say "at McDonalds" or "at Starbucks" because these places have a sort of casual ubiquity that's inserted them into our daily lives. We say "at the Apple store" because that's what feels right based its place in our daily experience.
A marketing guy trying to goad us into giving the Apple store that same casual ubiquity without "earning" it just by dropping some leather couches and potted plants into a store is pretentious. It feels wrong and we know it in an uncanny valley sort of way.
Re:Apple Shifts from Genius Bars to Genius Groves, Hoping Pa...
by pbreit on Saturday May 21, 2016 @03:41PM
(#11745880)
I don't think you should be down voted but I think you're wrong. The comment is clearly aspirational and reasonable. To get all uppity (the op) about it is kinda ridiculous.
We say "at McDonalds" or "at Starbucks" because these places have a sort of casual ubiquity that's inserted them into our daily lives. We say "at the Apple store" because that's what feels right based its place in our daily experience.
A marketing guy trying to goad us into giving the Apple store that same casual ubiquity without "earning" it just by dropping some leather couches and potted plants into a store is pretentious. It feels wrong and we know it in an uncanny valley sort of way.