He went overboard with the "never want to speak to you again" bit but he's not wrong.

We say "at McDonalds" or "at Starbucks" because these places have a sort of casual ubiquity that's inserted them into our daily lives. We say "at the Apple store" because that's what feels right based its place in our daily experience.

A marketing guy trying to goad us into giving the Apple store that same casual ubiquity without "earning" it just by dropping some leather couches and potted plants into a store is pretentious. It feels wrong and we know it in an uncanny valley sort of way.

I don't think you should be down voted but I think you're wrong. The comment is clearly aspirational and reasonable. To get all uppity (the op) about it is kinda ridiculous.

Uppity, like Apple?

I don't think I can reach those heights. (Remember those Mac vs PC commercials? You can't get much more uppity than that.)