Rewe in Germany is an interestingly punishing example of house brand design. Very simple design but with the word "Ja!" prominently displayed on each package. One can flip through the pdf on this page to see every single product:

http://www.rhein-verlag.com/en/david-kuhne/ja-buch-hardcover...

God, I had to hunt down some Rewe Ja! Trauben-Nuss-Müsli (page 27 for those interested!) for a German friend last week; I guess their marketing works, because this muesli looks boring as hell!

hey look, it's https://xkcd.com/993 in the real world!

One of the best parts of the movie Repo Man (1980s) was this exact thing: http://static1.squarespace.com/static/5583664de4b088692d5198...

Also just an all around fantastic movie in general.

I must confess that I am old enough to remember that this was based on an actual brand, "Plain Wrap", which was the store brand of the long-defunct Alpha Beta supermarket chain: https://pbs.twimg.com/media/CU25MNEU8AAbnvx.jpg

They actually used to stock all the Plain Wrap items in a single aisle, and the effect was like a consumer sensory deprivation tank.

I never realized Qaddafi was in that!

The Swedish Coop chain of food stores did that for very many years: https://fredrikedin.files.wordpress.com/2011/05/blavitt.jpg

IGA / black and gold comes close, but with yellow packs: http://www.catalogueaus.com/wp-content/uploads/2015/11/iga_p...

Oh God, please yes. If I ever saw such products in my supermarket, I'd be buying them all. This is exactly how packaging should look like; what we currently have is ridiculous and only serves as an example that advertising isn't about informing people anymore.

Another item for the list!

https://euri.ca/2013/xkcd-is-the-new-donald-duck/index.html

"No Name" translates to the French "Sans Nom" (dual language English/French packaging is pretty standard in Canada).

Sans = No.

Nom = Tasty (from the modern usage of "Nom nom nom").

Sans Nom = No Taste.

At least the way I read it.

But I kid. The No Name stuff is perfectly good. Their potato chips are actually really good.

Different stores had different color generics back then I remember one having blue packaging (used to call the stuff the blue food) - I think Safeway was one that used Yellow as thier generic label color.

Ah, good ol' Sans Nom. So generic that it becomes unique.

I love generics!