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Re:Amazon will reportedly soon sell its own private-label gr... by krrrh on Tuesday May 17, 2016 @05:05AM (#11712154)
Rewe in Germany is an interestingly punishing example of house brand design. Very simple design but with the word "Ja!" prominently displayed on each package. One can flip through the pdf on this page to see every single product:

http://www.rhein-verlag.com/en/david-kuhne/ja-buch-hardcover...

Re:Amazon will reportedly soon sell its own private-label gr... by andy_ppp on Tuesday May 17, 2016 @07:22AM (#11712642)
God, I had to hunt down some Rewe Ja! Trauben-Nuss-Müsli (page 27 for those interested!) for a German friend last week; I guess their marketing works, because this muesli looks boring as hell!