Re:When Websites Won’t Take No for an Answer
by dingaling on Saturday May 14, 2016 @04:37PM
(#11697931)
> Something as simple as a multi-step transaction process
Amazon UK has an horrid check-out process that omits any clickable bail-out links, should you want to back-up to change something you have to edit the URL bar.
They also only provide a total for all postage, on one page, with no break-out of what applies to which item ( from multiple vendors ).
I assume it's meant to be slick and non-distracting but it feels like a greased laundry chute through which you are sliding...
Re:When Websites Won’t Take No for an Answer
by grogenaut on Saturday May 14, 2016 @11:38PM
(#11699281)
They rolled out a go back to browsing mode in the us a few months ago on checkout. I think they looked at the data about how often people want to add one more item especially with the hated "Add on item" and prime. Also how often carts were being abandoned anyway to add more items.
I'veb been long aware of such trends. Something as simple as a multi-step transaction process, across multiple screens. I literally cannot see what the end-stage requests will be before committing. If I don't bug out immediately, I'll just throw random inputs at the page to see what the hell it does.
But it's another reason why I'll strongly prefer in-store, brick-and-morter purchases, or anything that doesn't have a service contract (the "agree to our new ToS to cancel your account" story below really puts the shine and hurt on this), etc.
Much as the whole microlawsuits thing sounds like an absolute PITA, something which reduces frictions for consumers to sue would be interesting. Respond to failed opt-out tools with a claim for damages and costs....
Sigh.