Yes, you recruit and retain the significant other... too. The engineer (who may have a husband or a boyfriend!) actually does have a significant say as well. They both count.
Stuff like "The paycheck goes to HER" is bullshit and demeans both the engineer and the significant other.
If you ignore all the crazy shit, then yes, what's left is true.
There are some rules about male engineers but that doesn't preclude hiring women engineers. It just might have been that it's harder to form rules for them because of historically smaller sample to learn from.
> RULE 1: You don’t recruit and retain male engineers you recruit and retain Wives and Girlfriends"
Reading is fundamental
He says later that female engineers will go get promoted into non-engineering roles soon enough anyway. The implication there is you don't need to worry about retaining them as engineers as they won't stay that way.
BTW this isn't an endorsement of either his views or his approach. I mean the general thrust of the presentation could be renamed "ways to stiff your staff".
There are bits of it that ring true e.g. the different motivations between newbies, lifers and the rest. The majority though is clearly intended to be provocative.
I'm sure the guy wrote a lot of worse things but this one is not particularly deranged.
>But perhaps the most telling element of all of this is St. John’s own experience. In an interview by Christopher Redner [2], St. John himself suffered burn out at Microsoft to the point where he “got himself fired”. “He would pass out at his keyboard and straggle into morning meetings with key marks on his face. Worked sucked everything out of him; his marriage disintegrated.”
>According to a Shacknews interview from 2007 [3], St. John was going through a “messy divorce” at the time. He wanted to get fired rather than quit, because that ensured he’d retain his stock options for Microsoft.
[1] http://www.kotaku.com.au/2016/04/alex-st-johns-ideas-about-g...
[2] http://www.informationtechnologyleaders.com/stvid.html
[3] http://www.shacknews.com/article/46338/alex-st-john-intervie...