This is why Facebook bought it to begin with, IMHO. They've got some smart people there who are prescient enough to take their web-based intent-oriented analytics and figure out that head tracking (similar to eye tracking used in UX studies sometimes) would be immensely valuable to track a lingering gaze.

A lot of people feared that something like this could happen after Facebook acquired Oculus.

It would have been a nice move if they would have respected the users privacy this time just to spite the critics.

At least using Facebook is free

Paying for the Ad Machine? This is ridiculous

Well to be fair, you are not paying to use Win 10 and also its a free upgrade. On the bright side, unlike FB, you can actually install 3rd party apps and setup firewall to gain that privacy back.

> install 3rd party apps and setup firewall to gain that privacy back.

Yet you're still paying for Win 10 with either money or market share, thus signaling your acceptance of that spyware. MS will continue adding exploitative features until it starts to hurt the only things they care about: revenue or market share.

You are also paying for the Oculus hardware while having no recourse to privacy even if you wanted. I am not saying Windows 10 doesn't have privacy issues, but when compared to Facebook's approach, it is far better.

> Well to be fair, you are not paying to use Win 10 and also its a free upgrade.

Some people got a free upgrade. Others will pay for Windows 10.

That Coke paragraph isn't from Facebook, it's the article's author speculating.

It's the first paragraph that is far more concerning anyway. The Coke is just a mild example of something that can get far worse.

If this is VR, VR must die.

VR isn't defined by the companies who might misuse it, just as the internet won't die because of advertising.

It's not a mild example when the truth is that they are collecting basic usage data for app recommendation and promotion just like everyone else does.

No, not everyone else does. That's the worst excuse ever.

If I buy a new monitor it's not telling Asus or Dell or HP what apps I'm using or what I look at for how long.

Thank you. onewaystreet touched on something that's quite bothersome to many of us: End-user apathy via argumentum ad populum. Using (or buying) adware, malware, and spyware is not normal, and everyone isn't doing it.

When that ugliness rears its head, people need reminded that it's not normal, it's abusive. These companies aren't poor startups trying to make ends meet, they're corporate empires who are exploiting their users in every way possible.

Apologies for being preachy, this topic really gets under my skin.

No but it tells Microsoft that, or Apple. And they've been collecting data like that since XP. You're just being an alarmist.

I for one don't really care if VR ads are tracking information like that, I kinda figured it was a given. In game ads on consoles have existed for 10+ Years, and guess what? Tracking how long the ad is on the screen was already included.

This is supposed to be a dumb peripheral, so users can decide whether to accept psychological analysis and manipulation.

VR is supposed to be a dumb peripheral? That's incredibly ignorant - there needs to be a lot of software work to make VR work, and the company making the hardware is also making that software... Down the line maybe these will be all plug and play compatible, but in the meantime there isn't room for zealotry.

>No but it tells Microsoft that, or Apple. And they've been collecting data like that since XP.

My monitor tells Microsoft and Apple what I'm looking at? Huh?