It's the first paragraph that is far more concerning anyway. The Coke is just a mild example of something that can get far worse.

If this is VR, VR must die.

VR isn't defined by the companies who might misuse it, just as the internet won't die because of advertising.

It's not a mild example when the truth is that they are collecting basic usage data for app recommendation and promotion just like everyone else does.

No, not everyone else does. That's the worst excuse ever.

If I buy a new monitor it's not telling Asus or Dell or HP what apps I'm using or what I look at for how long.

Thank you. onewaystreet touched on something that's quite bothersome to many of us: End-user apathy via argumentum ad populum. Using (or buying) adware, malware, and spyware is not normal, and everyone isn't doing it.

When that ugliness rears its head, people need reminded that it's not normal, it's abusive. These companies aren't poor startups trying to make ends meet, they're corporate empires who are exploiting their users in every way possible.

Apologies for being preachy, this topic really gets under my skin.

No but it tells Microsoft that, or Apple. And they've been collecting data like that since XP. You're just being an alarmist.

I for one don't really care if VR ads are tracking information like that, I kinda figured it was a given. In game ads on consoles have existed for 10+ Years, and guess what? Tracking how long the ad is on the screen was already included.

This is supposed to be a dumb peripheral, so users can decide whether to accept psychological analysis and manipulation.

VR is supposed to be a dumb peripheral? That's incredibly ignorant - there needs to be a lot of software work to make VR work, and the company making the hardware is also making that software... Down the line maybe these will be all plug and play compatible, but in the meantime there isn't room for zealotry.

>No but it tells Microsoft that, or Apple. And they've been collecting data like that since XP.

My monitor tells Microsoft and Apple what I'm looking at? Huh?