Re:The startup that’s making a big, expensive bet on a Super...
by cylinder on Wednesday January 27, 2016 @12:09AM
(#10978350)
I don't think these ads are as powerful as they used to be. The ads aren't as novel or interesting, and people are generally catching up with their smartphones during commercial breaks rather than focusing on the ads as entertainment.
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Re:The startup that’s making a big, expensive bet on a Super...
by iambateman on Wednesday January 27, 2016 @12:18AM
(#10978376)
I disagree. That may be true for your crowd, but I know my parents and their friends will be glued to the ads.
Eventually everyone will be bored, but I don't think it's this year.
Re:The startup that’s making a big, expensive bet on a Super...
by skewart on Wednesday January 27, 2016 @12:22AM
(#10978391)
Your parents aren't SoFi's target market. Their target market are the people most likely to be looking at their phones.
I agree that it's probably easy for the HN crowd to think mass TV advertising is over, when it actually isn't. I just think that for certain audiences it makes a whole lot more sense than others. If I were running a startup looking to cash in on the huge numbers of boomers entering their senior years then a Super Bowl ad might make sense. For one targeting not just millennials, but relatively affluent millennials it makes a lot less sense.