Your parents aren't SoFi's target market. Their target market are the people most likely to be looking at their phones.

I agree that it's probably easy for the HN crowd to think mass TV advertising is over, when it actually isn't. I just think that for certain audiences it makes a whole lot more sense than others. If I were running a startup looking to cash in on the huge numbers of boomers entering their senior years then a Super Bowl ad might make sense. For one targeting not just millennials, but relatively affluent millennials it makes a lot less sense.