The startup that’s making a big, expensive bet on a Super Bowl ad this year

Re:The startup that’s making a big, expensive bet on a Super... by mud_dauber on Tuesday January 26, 2016 @11:31PM (#10978221)

The one sure way to blow through a million bucks (plus) with little payback. Terrible decision for any organization - let alone a startup.

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Re:The startup that’s making a big, expensive bet on a Super... by rorykoehler on Tuesday January 26, 2016 @11:56PM (#10978310)

You have data to back this up? Seems like the exposure for a mass-market product like sofi might be great in terms of ROI, rather than wasting time in the tech news circle that most startup PR efforts operate in.

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Re:The startup that’s making a big, expensive bet on a Super... by imron on Wednesday January 27, 2016 @12:07AM (#10978340)

Yes. See the tech companies advertising in the 1999/2000 superbowl.

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Re:The startup that’s making a big, expensive bet on a Super... by rorykoehler on Wednesday January 27, 2016 @01:37AM (#10978622)

I'm not sure that is a quality data point. This company is a fin-tech startup aimed at student loan consolidation. I could be wrong but I would be surprised if the Super Bowl was not a very good target for them in terms of ROI.

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Re:The startup that’s making a big, expensive bet on a Super... by djrogers on Tuesday January 26, 2016 @11:48PM (#10978277)

Try $5m. $1m is so 1999...

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