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A comment on The startup that’s making a big, expensive bet on a Super Bowl ad this year. Parent comment

Re:The startup that’s making a big, expensive bet on a Super... by imron on Wednesday January 27, 2016 @12:07AM (#10978340)
Yes. See the tech companies advertising in the 1999/2000 superbowl.
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Re:The startup that’s making a big, expensive bet on a Super... by rorykoehler on Wednesday January 27, 2016 @01:37AM (#10978622)
I'm not sure that is a quality data point. This company is a fin-tech startup aimed at student loan consolidation. I could be wrong but I would be surprised if the Super Bowl was not a very good target for them in terms of ROI.
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