"It’s now refocused on commercializing the idea of powerful mobile web apps with a content management system for branded marketing apps."

[buzzword translator activated]

"It's now building another Squarespace."

the bit that made me shudder was "Our mission at Famous is to empower digital marketing professionals to build beautiful branded apps that amplify every aspect of their digital marketing campaigns.". if you believe (as i do) that people just tune out and skim over everything that sounds like "marketese", that says absolutely nothing. surely there are better ways to say the same thing, that actually make people interested in what you have to sell!

It's a little flowery, but what about it is marketese to you? Other than the fact that they're talking to their new audience; terms like "branded app" are specific terms that have meaning to marketers.

what does it actually say? it's all entirely generic, and they're using a boatload of buzzwords to make it sound like there's more there than there actually is. the sad thing is there probably is more there, but that quote (which they've featured prominently on their webpage!) doesn't say it.

I would be wary of assuming the problem was that they didn't work hard enough.

Oh, I'm not saying that it was.

True, but that's generally one thing you can truly control about your work. "Hard enough" could be replace by "smart enough" or a handful of other terms.

Maybe their next pivot will be to print-on-demand motivational posters.

Heh, that reminds me of a few years back, when I was at Lockheed I printed several demotivatioal posters and quietly placed them up around the office.

I got reprimanded by HR after they found this poster I put up in one of the interview rooms: http://i.imgur.com/dzk0YcA.jpg

HR was interviewing someone who was seeking H1-B and noticed this poster hanging on the wall during the interview...

My boss (CTO !!) used to put up this poster with "I rarely test my code. When I do, I do it in production". Good times.

Fired?

Anyway bold move, my office need a couple to lighten things up.

Heh - no, not fired. A gentle slap on the wrist... the head of HR was a good friend.

Today you would have been publicly shamed on social media by outrage culture and then fired.

or a platform for 3D-rendering of motivational posters driven by the information in the CMS

They should name it "synergy.js"

syner.js

This one is much better, thanks.