Re:Famo.us pivots, fires 20 employees
by zem on Friday November 06, 2015 @02:51PM
(#10521567)
the bit that made me shudder was "Our mission at Famous is to empower digital marketing professionals to build beautiful branded apps that amplify every aspect of their digital marketing campaigns.". if you believe (as i do) that people just tune out and skim over everything that sounds like "marketese", that says absolutely nothing. surely there are better ways to say the same thing, that actually make people interested in what you have to sell!
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It's a little flowery, but what about it is marketese to you? Other than the fact that they're talking to their new audience; terms like "branded app" are specific terms that have meaning to marketers.
what does it actually say? it's all entirely generic, and they're using a boatload of buzzwords to make it sound like there's more there than there actually is. the sad thing is there probably is more there, but that quote (which they've featured prominently on their webpage!) doesn't say it.