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Re:Ask HN: Which logo do you like better? Why? by cmelbye on Sunday December 20, 2009 @10:22PM (#1007083)
I like the lower one. The top one is too glossy/web 2.0. The bottom one is minimalist and stylish.
Re:Ask HN: Which logo do you like better? Why? by ahemphill on Monday December 21, 2009 @09:18AM (#1007766)
Frankly, both logos suffer because the concept is not particularly inspired (and has been overdone in the design world, IMHO). That said, the new version does very much one-up the other in execution, though the letterspacing toward the end has been compromised because of the attached letterforms. This throws off the balance significantly. A place to start remedying that issue would be the diagonal stroke on the N, which could certainly stand to be heavier.
Re:Ask HN: Which logo do you like better? Why? by onoj on Sunday December 20, 2009 @11:32PM (#1007178)
I don't know about "professional" and depending on your ideal customer it is hard to say which is better for representing you but I think the new logo is a better "design". When looking at logos I think the following is important: 1) Are you proud of being represented by the logo 2) Who are you trying to appeal to - eg:walmart shoppers or Porsche buyers.
Re:Ask HN: Which logo do you like better? Why? by waterlesscloud on Sunday December 20, 2009 @10:25PM (#1007087)
I like the 3 dot one. Better conveys the idea of "for everyone". Cleaner too.
Re:Ask HN: Which logo do you like better? Why? by qw on Monday December 21, 2009 @06:10PM (#1008832)
The new one is much better. Clear and crisp. The top one looks like someone played around with Photoshop. Reminds me of the beginning of the web when it was popular to render 3D logos.
Re:Ask HN: Which logo do you like better? Why? by glen on Sunday December 20, 2009 @10:15PM (#1007079)
One was created by a friend with design skills. The other was created by a design professional with a portfolio of work for some pretty big companies (Chase, Polo etc.).
Re:Ask HN: Which logo do you like better? Why? by jmonegro on Sunday December 20, 2009 @10:25PM (#1007088)
The simple one was done by the professional, wasn't it? I can tell by all the subtleties in the design. For example, each dot over each letter represents a person, if you pay attention. Also, because the letters are closed together, it means the people are holding hands, or, "together". It's definitely the work of someone with an eye for design.
Re:Ask HN: Which logo do you like better? Why? by glen on Sunday December 20, 2009 @10:27PM (#1007093)
Don't want to respond yet, just in case it biases others' opinions.
Re:Ask HN: Which logo do you like better? Why? by goplexian on Sunday December 20, 2009 @10:55PM (#1007126)
My bet is also that the simpler one was done by the professional.
Re:Ask HN: Which logo do you like better? Why? by alanthonyc on Monday December 21, 2009 @12:47AM (#1007263)
I doubt that anyone will pick the top one.
Re:Ask HN: Which logo do you like better? Why? by glen on Tuesday December 22, 2009 @02:14PM (#1010525)
Yes, you are correct. Thank you for your thoughts.
Re:Ask HN: Which logo do you like better? Why? by cmelbye on Sunday December 20, 2009 @10:50PM (#1007118)
I'd be surprised if the professional company designed the upper logo. It has a home-made feel to it and the lower one looks more polished.
Re:Ask HN: Which logo do you like better? Why? by ryanwaggoner on Sunday December 20, 2009 @10:57PM (#1007130)
I really hope the simple one was done by the professional, but neither would surprise me.
Re:Ask HN: Which logo do you like better? Why? by rlpb on Monday December 21, 2009 @02:01PM (#1008362)
I think the bottom one would look much better on a dead-tree letterhead, and this is what makes it look professional even if you aren't ever going to do this.
Re:Ask HN: Which logo do you like better? Why? by bhousel on Monday December 21, 2009 @12:30PM (#1008190)
Lower one fits your site better. Top one looks religious/Christian. (I don't mean it as a criticism, that was just my initial impression).
Re:Ask HN: Which logo do you like better? Why? by DenisM on Monday December 21, 2009 @03:31AM (#1007435)
I like the one that leads to better conversions. Which one is that? I don't know. You shouldn't be asking us.
Re:Ask HN: Which logo do you like better? Why? by glen on Tuesday December 22, 2009 @02:13PM (#1010520)
Good point. I'm a real fan of a/b testing and customer development in general, but not sure that is appropriate in a pre-launch stage or in logo development.
Re:Ask HN: Which logo do you like better? Why? by aaronbrethorst on Sunday December 20, 2009 @10:51PM (#1007120)
new one. much better. it's friendly. the old looks like it's filling up with water. too web 2.0'ish.
Re:Ask HN: Which logo do you like better? Why? by thejash on Sunday December 20, 2009 @11:07PM (#1007143)
New (lower) one is way better. Does anyone like the other one?