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This is a poorly written article that is all over the place. It’s evident the author had a horrible experience with a PM. Their description of a PM is a description of a PM who’s doing their job poorly.

Qualitative research at any company is critical and poor qual research (interviewing the wrong people, asking the wrong types of questions, etc) will yield poor insights as is the case here. Any PM working at a B2B startup not understanding the complexities of how the buyer and users differ and asking questions such as, “Would you use this feature?” is a poor PM.

Don’t let one bad experience ruin your perception of the role.

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The way I read it is people would follow this method if the data was more readily available and the issue is access to data.

This also assumes that decisions to donate to a cause are driven by logic based on an ROI calculation but they are often driven by emotion, not logic. Donors give to causes they care about and feel connected to. If you grew up homeless for example, you're more likely to give to a cause that helps alleviate homelessness vs buying nets to combat Malaria (where you may have no connection) even if the ROI for donating to buy Malaria nets is higher.

How to win friends and influence people

Thought the fact that you needed to build your own furniture was core to Ikea's business model?

"The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name derives from the name of Swedish manufacturer and furniture retailer IKEA, which sells many furniture products that require assembly."

I never said anything about quitting your job to do a startup. Much of what I said could be done while having a full time job. My point was in order to learn you should start executing.

Thanks for your thoughtful reply. I happen to agree, especially with your first point. Entrepreneurs learn by doing, the more they do, the more they learn which is what post is talking about. Wouldn't my piece support your point about serial entrepreneurs then?