But does your charity actually alleviate homelessness? Effective altruism is still useful even if you have picked the cause to which you wish to contribute. You picked a great example, because homeless charities are notably bad at alleviating homelessness, and indeed may exacerbate it.

It's much easier to give in to your emotions, when you aren't encumbered by contradictory data.

If they adopt either an Ayn Rand-style, "all altruism is selfish", or else a cynical, "altruism is just virtue signaling", then promoters of effective altruism should try to market it as sexy.

They could develop marketing materials portraying effective altruists as hard-working, hard-partying, sophisticated, game-winning, lady-killing, truly conscientious but aspirational millionaires that have developed such complete mastery over their own lives that they now work toward effective as the last game worth playing.

Like a mix between the hunter in "The Most Dangerous Game", Ozymandias from Watchmen, and Gandhi. Or something.