Re:Ikea has bought TaskRabbit
by nandorsky on Friday September 29, 2017 @11:02AM
(#15365893)
Thought the fact that you needed to build your own furniture was core to Ikea's business model?
"The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name derives from the name of Swedish manufacturer and furniture retailer IKEA, which sells many furniture products that require assembly."
"The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name derives from the name of Swedish manufacturer and furniture retailer IKEA, which sells many furniture products that require assembly."