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mattfrench

How to kill it with FB ads?

Looking for interesting techniques, tips, experiences, etc. on different approaches to FB ads. Do they work? How successful were they? What level of creativity was involved in any ads that were run? All the ads I see are pretty bad, but if it was something unique that peak someones interest, would it make them click through?

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Re:Ask HN: Review my weekend project - MobilePly on Monday August 16, 2010 @02:25PM (#1608670)
pretty cool application. Working on a startup that uses location as well, it is nice to see the simplicity being applied to something like this. It has potential, keep up the good work
I totally agree with everything here. We are in the processing of getting our MVP out by the end of the month. This also might help clarify some things--the feedback was from a group of investors that were run through an investor pitch and product demo.

That said, they might not be able to totally define how the product will be received in the market, but they might be right on the money about customer acquisition and sales strategy. The main feedback was to have a lower cost and more scalable sales and acquisition model. This is why a product pivot may be a good start, because the product in development now might not be able to successfully find a good fit with customer and sales strategies.

However, not having the MVP out there to understand how users interact makes a product pivot question harder to address.

Do you have any examples of startup pivots?

Would you engage more businesses on social media if rewarded?

I see a lot of great business owners thanking patrons for visiting or tweeting about them on Twitter. Here is an example from a local business (Bocktown Beer & Grill) in Pittsburgh.@bocktown tweeted: "Thanks for the visits & tweets tonight from @jdprose @BrooklineBetty @tomtutty @enophiledude #craftbeer posse"Would you engage more with local businesses or talk about a business on...

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I should have clarified it better, my apologies. But yes, OpenTable is a very good example. Restaurants pay to use the software, but do receive any value from using OpenTable unless they market it to their customers that the restaurant uses OpenTable and allows patrons to make reservations online.

How to make your original vision and beta product resonate with users

I am wondering how startups in the past have marketed "in store" apps/software. By "in store" I mean, startups that are creating products that are used/bought by businesses, but also revolve around having the customers of those businesses as users of the app/software. How or what are some successful marketing plays that get the original vision of the founders across to users in a great way so...

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Re:Freemium business model pricing on Thursday July 22, 2010 @12:28PM (#1538624)
Love the design of both Freckle and Charde.sk. Thanks for the help. As a young and first time entrepreneur, I like to think I know the answers, but most of the time it is not the case. Finding out what is needed from a strategic standpoint is something that I have found others are willing to share, especially bootstrapped, product based startups. I will definitely be checking out your blog at unicornfree.com! My name is Matt :)
Re:Freemium business model pricing on Thursday July 22, 2010 @10:40AM (#1538250)
Ahoyhere,

I have learned more about pricing stuff from you than I hoped! Thanks for the valuable insight. I have one more question that does not apply to you and Freckle directly now, but I was wondering if you could share some thoughts on it anyway. Before launching a product, how important is it to have a marketing page visible on our website?

Re:Freemium business model pricing on Wednesday July 21, 2010 @01:31PM (#1535856)
ahoyhere, thanks for the insight. I am working on pricing for our startup right now. We serve different markets, but I found your pricing structure interesting, that is why I used it as an example. Is there something to be said for offering a very cheap package instead of free (similar to the Chompstack pricing)? Have you guys tried that at Freckle?
Re:Freemium business model pricing on Tuesday July 20, 2010 @11:42PM (#1534276)
I agree with everything you say. It is the usual best practices with this type of pricing model.

Let's just compare these two services and the somewhat different take they have between the tiers of pricing.

http://www.chompstack.com/pricing/

-only differentiation is if you need 11 restaurant. The upsell is only $15.

http://letsfreckle.com/plans/

-Freckle obviously plays better with the "idiot package" by upselling 10 more accounts instead of 1 restaurant like chompstack

They both had different pricing strategies I see when sorting through the tiers: -Chompstack just went up $15 each tier -Freckle doubled each time instead of sticking with a fixed rate

Any feedback on those thoughts?

Freemium business model pricing

When you are making up a freemium business model pricing plan, what is a good way to come up with the difference in prices between each tier? It obviously has to include features that entice a buyer to pay more for the product, but what level of price increase is too much?

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What sweet stuff could foursquare choose to do with its funding??

With foursquare closing its round of funding, I was wondering what the HN community thought that foursquare could do to innovate and cross the chasm into a more widespread adoption (especially with Facebook looming). All us early adopters love it, but are there any cool ideas they could play on? LooptStar is doing some interesting things with getting into the loyalty rewards before...

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What sweet stuff could foursquare choose to do with its money??

Now that foursquare received such a nice round of funding, what is the HN community thinking as far as cool things that foursquare could do in the space? Geo-location is turning into a white-hot market and with Facebook looming, what cool innovative things could foursquare do to cross that chasm into appealing to a mainstream audience? Looptstar is doing some cool things with getting into the...

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