Definitely important. You want to start reaching out to your audience well before you launch, and collect their email addresses. That was part of how we got about $1000 of paying business right out of the gate. We're doing it again:
I'm Amy, by the way. And I'm starting to write more about my biz/approach to biz @ http://unicornfree.com if you're interested :)
Re:Freemium business model pricing
by mattfrench on Thursday July 22, 2010 @12:28PM
(#1538624)
Love the design of both Freckle and Charde.sk. Thanks for the help. As a young and first time entrepreneur, I like to think I know the answers, but most of the time it is not the case. Finding out what is needed from a strategic standpoint is something that I have found others are willing to share, especially bootstrapped, product based startups. I will definitely be checking out your blog at unicornfree.com! My name is Matt :)
I have learned more about pricing stuff from you than I hoped! Thanks for the valuable insight. I have one more question that does not apply to you and Freckle directly now, but I was wondering if you could share some thoughts on it anyway. Before launching a product, how important is it to have a marketing page visible on our website?