dartland
In Jason's case, remember, shit did hit the fan and he couldn't pay his debt. Instead of running to his parents (or bankruptcy, for that matter) he scrounged for some consulting gigs and short-time jobs to pay it back.
Frankly, that part of the story is among the most inspiring, since in the middle of that, we started FlightCaster.
But the bottom line of your post is definitely the right summary: Do what feels right when it feels right, and you'll be fine. You can't lose when you're choosing between multiple interesting options. And as soon as your current path becomes uninteresting, look elsewhere.
Thanks for posting.
So in summary: Worst scenario is pretty darn good for you!
1) Bing has stopped investing in travel tech, they now use Kayak for search. So do we still believe in the value prop?
2) Farecast (fare predictor) turns out to be not very valuable. So much so, that Bing couldn't even sustain development of their own search tool. Can Google do a better job of it? Maybe. Can they do a good enough job of if that it's ROI positive? I'm skeptical.
I agree that Google believes many of your assertions. I don't agree that this makes it true. Do people really need more sophisticated travel search functionality? Sure, you can imagine lots of cool stuff -- bells and whistles. But ask Kayak if their "Explore" feature (perhaps a lite version of what you can imagine Google doing with ITA) drives their business? I'd argue it's neat, good for branding and loyalty, but not at the end of the day, a major source of value.
That being said -- the key thesis of: Google trying to hold onto relevance in travel search -- is true. However, they are still pretty much a one-horse show (search revenue), and travel is one of (if not the) biggest vertical today.
I want to agree with you (and I think the hype is usually way more than the actual change), but Southwest is almost 40 years old and they've never made an acquisition of this size nor have they ever before had another type of plane in their fleet.
I think they want you to believe this is plain vanilla M&A growth to get access to ATL and the east coast, but in reality, it will be the biggest challenge they've ever faced to integrate AirTran (fun to watch!).
That being said, I bet they wished AirTran was an all 737 airline. But they just don't have a choice, they can't retire 86 717s on the spot -- they'll be forced to fly them for at least several years.
Sure, it's not like AirTran at ATL, but I think you'll find an ATL hub not nearly as inconsistent with Southwest's current network than at first glance.
But even aside from that, prices go up as the cheaper fare classes get sold out. This isn't the airline raising fares, it is simply the cheap seats get sold out.
Finally, there are fare rules. The cheapest fares generally have 14 or 7 day advanced purchase requirements. So without touching anything, fares will go up at those time increments as the cheapest fares are no longer available, even if seats are still available. This is to protect the airline from selling cheap seats to last-minute business travelers with a high willingness to pay.
FlightCaster right now captures 40% of those flights 4 hours out (and growing as the algorithm is improved).
That is the origination of the statistic.