cxhandley

Imagine this. Your driving down the freeway at 60 mph, accelerating at 30%. The car in front of you puts on the breaks. Before you react, you first gather your speed gun, check the deceleration rate of the car in front, then calculate based on your speed when you should put your breaks on. I'm all for the scientific approach, but in this particular instance, our survival instincts need to take precedence. Please, we need to stop peddling evidence based approaches for an exponential situation.

The concept of "software for your brain".

You choose the apps you want to use. You download them with practice by developing skill.

Common ones I use are:

- Scanning. Scan for good, bad or better, or whatever way you choose.

- Clear. Write down everything, unload.

- Other point of view.

There are unlimited ways to think. You just need to learn how to design/copy and download it to your brain.

Unfortunately, any book that mentions closing the sale "my pen or yours", or objection handling isn't going get you where you want to be. You might get a sale but you will then have to work really hard to turn them into word of mouth advocates. It also results in your reluctance in wanting to sell.

I would recommend learning sales the hard way and you will need to put at least 12 months into it.

Learn about: - Becoming more open minded to see things from others point of view, dropping your own beliefs. - How to ask really good questions to find out what they want. - Be able to communicate clearly to many different types of people, marketing, CFO and the impatient CEO.

They're about to break the brains of 1000s of people subjecting them to aweful content. This will also have consequences. What was it "move fast and break things"!