Unfortunately, any book that mentions closing the sale "my pen or yours", or objection handling isn't going get you where you want to be. You might get a sale but you will then have to work really hard to turn them into word of mouth advocates. It also results in your reluctance in wanting to sell.

I would recommend learning sales the hard way and you will need to put at least 12 months into it.

Learn about: - Becoming more open minded to see things from others point of view, dropping your own beliefs. - How to ask really good questions to find out what they want. - Be able to communicate clearly to many different types of people, marketing, CFO and the impatient CEO.