I've been really happy with its bundling of information. Taking a trip soon. Booked a flight for me, a flight for my girlfriend, a car, hotels on various nights across the vacation period, etc.

Google grabbed all the info and bundled it, put it onto my calendar, and into my email in a specific place. Saved a bunch of trouble, now I have reminders on my calendar of when I check in, where, when and where my flights are, etc. And it will tell me when its time to leave for the airport, though I find this last thing a bit buggy as it will tell me when to leave as if I wanted to arrive at the airport at the time my flight leaves, and not an hour before (minimum).

I'm really enjoying what Google is doing to make my life easier.

Previously, I would have manually moved each email into a trip folder then spend time adding each item to my calendar along with confirmation codes, etc. That takes a while.

Or, you know, one can open their GPS/Maps app and with 1 or 2 clicks (or even a voice command) ask for gas stations near the airport.

Google Now sounds paper-clippy and diminishing returns to me...

I think the point imgabe is trying to make - and I've had a similar experience - is that you occasionally receive information that _you don't even know you need to know_. For example, if I'm familiar with an area, I may have a particular gas station (or whatever) in mind, only to suddenly be given information that shows there is, in fact, a better option available to me. It's not (just) a question of saving clicks, it's the idea of giving you information off the cuff that is contextual to your situation.

Just my two cents.

Usually, the information is just noise though. And the information is never essential. That combination makes it something I'd rather not use.

Well, it's not exactly hard to disable: https://support.google.com/websearch/answer/2824784?hl=en

I'm getting tired of disabling stuff. I want my services to stay unchanged, unless I tell them otherwise.