Is it illegal for me to unplug your computer? Jerkish, sure, but illegal only, maybe, in very rare circumstances.
(Oh, how I long to be wrong on this, but I strongly suspect that nothing, or at least nothing that will make the campaign a net negative, will come of the fact that they violated the hell out of the CFAA.)
by the way, I don't like being made to interact with clunky robotic devices in a manner that suggests they might be human for the purpose of [marketing] making unintelligent plebians think 'wow that's cool'. If it's lifelike I'll use it like it's a personality, but otherwise it should just be a set of commands. Stop trying to confuse my socially inept brain
The only thing that would cause an accident would be if the driver diverted his or her attention from the road instead of stopping the vehicle in a responsible manner.
Don't misattribute the responsibility.
Calm 'the fuck' down.
Valid? They are completely and utterly unnecessary. I was listening to music before the iPhone existed. I was also driving from point A to point B before GPS navigation existed. Funny, if you know how to read a map it you don't get lost.
No, these things are not necessary. It's one of those cases of "Just because you can <insert function> it doesn't mean you should".
Streaming Pandora while driving or using a shitty phone navigation system isn't a right. And certainly not one that is above the implied right to be safe on the road and responsibility to operate a vehicle in a manner that does not endanger the lives of others.
We are not entitled to use these toys while driving. Just because the features are there does not mean the driver MUST use them or IS ENTITLED to use them.
Let's start from the correct starting point: A driver should not interact with their phone in almost any way while driving. Everything else derives from there.
This seems like it would be more likely to cause an accident as people have to divert attention from driving to mess with their phone so they can get navigation back (and having listened to the advert, I know I would be very distracted by it).
Finally, is this even legal? I have no idea of the law in Sweden (and IANAL) but I feel like you could make the point that this advert is interfering with your device without authorisation.