Re:Cancer Doctor Leading the Attack on Astronomical Drug Prices
by drjohnkasanders on Wednesday June 03, 2015 @09:32AM
(#9652353)
In reply to Joe (the reply button appears disabled for me). Yes doctors, as with professionals in other fields are encouraged to keep up to date with the literature.
However they're exquisitely busy people, and no one is paying them to spend the time to keep up to date. Sure, there are programs that encourage it (usually called 'Continuing Medical Education') but they're often very weak, easily ignored and there is a lot of pushback by doctors themselves against them). If you take a look at the volume of information coming out every day, coupled with the fact most of the papers just plain suck, you'll realise how it's pretty much impossible to stay afloat.
Re:Cancer Doctor Leading the Attack on Astronomical Drug Prices
by jules on Wednesday June 03, 2015 @10:02AM
(#9652575)
The reply button is disabled for a few minutes after a comment is posted to prevent flamewars. You can work around this by clicking on the permalink ("X minutes ago"). You can always reply from there.
Re:Cancer Doctor Leading the Attack on Astronomical Drug Prices
by JoeAltmaier on Wednesday June 03, 2015 @09:11AM
(#9652231)
Doctors are actually required to keep up on their discipline with annual retraining requirements, right? They are not to be forgiven for being behind in treatments.
Sales reps also help with a lot of the non-sales aspects as well (getting reimbursement for the doc, helping patients who can't afford the drug).
You are correct that if you have the best drug out there by far sales reps don't really drive that much in sales. However, it's tough to convince marketing that they don't need sales reps at all, so even for the best drug they hire them.