I prefer email. A web form signals that the company (or whomever they farmed out their recruiting to) is impersonal and/or trying to optimize for their own convenience. Ginorma Corp has a web form, Cool Little Company doesn't - and I prefer to work for the latter.

Also, with an emailed cover letter, I can be more expressive by using italics and formatting, etc.

Email is better for me, and more specifically, email directly to a person and not a mailbox; I always get more traction this way and so prefer it.

I prefer to send email. Often web forms have a very small space for a cover letter, so I have to write it in some other program then paste it in.

I'm not real sure but speculate that my applications would be more successful if I sent dead trees via snail mail. That used to work well back in the day.

I agree email is a bit more preferable.

Generally speaking, I think email is better, given that it's not a variable format.

Web forms vary wildly in quality, and I've had some pretty bad experiences trying to work with application systems in the past.

I am sure there is a better way. The most frustrating aspect of applying for jobs is that each one often has its own requirements (apply online, vs email, cover letters, etc)

Email is much better. I want a creative intro that makes me want to read the attached CV

forms if "salary requirement" isn't one of the questions