Mars, vis-a-vis making buttloads of money on Earth.
Elon is positioning to launch a 4k-strong comsat fleet, with which he hopes to commandeer a large fraction of Earth's internet backhaul traffic (in addition to securing millions+ of internet customers around the planet, otherwise too expensive and sparse to reach with cables).
My bet is that it will turn out to be SpaceX's biggest financial play, and that the private + NASA orbital launch contracts are functioning as a way to get someone to pay for rocket development and build the necessary capital for the telecom move.
Although once a reusable first stage has been demonstrated, I imagine launch costs will drop by a large fraction, and possibly open up a new rush of investment and innovation in low Earth orbit-- with Musk selling pickaxes and shovels.
It's possible if more people knew the price drop that's about to happen in rocket launches, they'd be scrambling to launch their own 4k-satellite constellations, and that Musk's inside knowledge and control gives him a huge head start into the business.
Similar to Tesla selling a nice car so it is in a position to build a battery factory, no?
That is a rather large hurdle to get over though.
Super fascinating read. It's also great because it will create a commercially viable reason for companies to want to explore space, which will make it cheaper for everyone else.
I wonder what SpaceX's long term goals are. Much of the article suggests that it's Mars. But SpaceX probably wants to do something that's profitable, right? Missions to Mars won't be profitable for probably a very long time, if ever. I wonder about something like a mining operation on the Moon or other near-Earth objects?
Right now, it's hard to imagine anything more profitable than deploying satellites.