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Re:Show HN: Onboarded – User Onboarding as a Service by rgbrenner on Wednesday May 06, 2015 @05:37PM (#9501968)
personalize their experience ... They will then be more likely to tell their friends about you. ... increase retention and conversions.

So this isn't for the user's benefit.

non-sequitur

If something is increasing retention; and creating more satisfied customers (so much so they are telling other people about you)... then it is benefiting the user. Actions clearly indicate it's benefiting the user.

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