#5 - I'm young so I think it's interesting (and super informative) that people believed in a naming convention that immediately tells you what hardware you're getting. The rise of frilly landing pages and just-look-at-the-computer-case-not-the-numbers marketing makes it frustrating for hardware-oriented shoppers like me to find what I want efficiently (basically I think #14's "pretty box" solution gained a little too much traction in the marketing aspect)
#1 - Foxconn.
#2 - OSX for computers, iOS -> iPhone, iPad, AppleTv
#3 - Debatable, but one could argue that Apple Store did this at first
#4 - Steve Jobs listed in http://en.wikipedia.org/wiki/One-dollar_salary
#5 - iPhone #, iPad #, but not related with speeds, besides of "greater number, greater speed"
#7 - Apple Stores
#8 - 1998. I still remember the ad with Shes A Rainbow
#10 - Well, they did build an enormous image.
#9, #11, #12 - Or... do just the opposite xD
#13 - Hello, I'm a PC.
#14 - Again, 1998. G3, and everything that came next...
#15 - Say Hello to China!
#16 - YMMV :)
#17, #18 - This will contradict the next one. A corporate won't buy based on fanaticism (at least in theory... I hope...)
#19 - They did what they could, with what was available back then.
#21 - With this item and #31... I really don't know what to think...
#22 - #24 - No, no, no.
#25 - Portables and mobile! That was the future back then. And they did... eventually. # 26 - Here comes China again!
#27 - Or... make it expensive... I mean... exclusive
#30 - Secure the hearts and wallets of college students, OK. But with marketing.
#31 - What kind of advice is this?? That will NEVER, EVER work, cellular email? Internet Phone ??? ... Oh.. wait.
#32 - Always start with: We have sold X number of Y!
#34 - Done.
#36 - Hello iBook
#37 - Ok. Hello OSX
#39 - Easier said than done. Tech was not there yet. But eventually...
#40-43 - It didn't matter.
#44 - Or just buy someone who does... Hello Siri
#47 - New upgrade path: just buy the new device.
#50 - Give Steve Jobs as much authority as he wants -> OK!
#51 - Speak with both, but mostly to the consumer, yes. (through ads, and paid journalists...) #53 - And sell everything from Ireland!
#54 - Ok
#59 - You can't have #15 (dump newton) and this (invest heavily in newton technology)... choose one. One could say Apple choose #59.
from here, a lot of the items seem like jokes...
#60 - Again, contradicting with previous items.
#63 - Ok. #70 - Ok! #76 - Ok, and bye bye PowerPC Eventually.
#94 - Maintain differentiation between Wintel and Apple... Even when using intel technologies, we are not a PC.
#95 - Hello, I'm a Mac.
#101 - Bingo!