Those types of videos aren't cheap by any means. That being said I think it was done really well -- especially in comparison to announcement videos like Rubio's[0], which is a mess of random clips pasted together.
It would seem to be too good to have been made internally.
> Those types of videos aren't cheap by any means.
I'm still very curious to get an exact amount. Let's say the Hillary video... what, $200k? Maybe a lot of agencies will be unwilling to create a single video, in light of the argument that any campaign video has to fit in a bigger strategy... and the agency would rather work toward a bigger, cohesive strategic campaign which goes in millions amount?
[0] http://www.hardpinmedia.com/
[1] http://www.desmoinesregister.com/story/news/elections/presid...