For example the Democratic field has some really great players in it like Bully Pulpit Interactive, Blue State Digital, NGP VAN, Wide Eye Creative, Target Smart etc... The Republican field has less but still some good ones like i360, Targeted Victory, Push Digital, NationBuilder, etc.
tl;dr - D's have more and historically better firms. R's have less total firms but this cycle we could maybe see them on an equal (possibly better? probably not, but possible) level as D's.
Those types of videos aren't cheap by any means. That being said I think it was done really well -- especially in comparison to announcement videos like Rubio's[0], which is a mess of random clips pasted together.
It would seem to be too good to have been made internally.
> Those types of videos aren't cheap by any means.
I'm still very curious to get an exact amount. Let's say the Hillary video... what, $200k? Maybe a lot of agencies will be unwilling to create a single video, in light of the argument that any campaign video has to fit in a bigger strategy... and the agency would rather work toward a bigger, cohesive strategic campaign which goes in millions amount?
[0] http://www.hardpinmedia.com/
[1] http://www.desmoinesregister.com/story/news/elections/presid...
The consultants are almost more interesting if you know the industry though. It looks like all the candidates built their sites internally, except for Rubio who is using Push Digital. Will be interesting to see which strategy works better.