What we need in California is not necessarily crops that demand less water, because some years we have plenty of water, what we need is adaptability. Almond trees are terrible in that regard.
Cash crops shouldn't be more important than having cheap drinking water for people. Californias now have to cut their personal usage by 25% while these cash crops get a free pass? This is very wrong.
Watermelon......... 8.2 cal/gal
Almond............. 7.0
Head of broccoli... 5.9
Cantaloupe......... 3.7
Corn cob........... 1.5
Source: USDAMaybe CA needs well-informed grassroots picketing against farmer water rights gluttony in Sacramento?
That's not to say that farmers don't need to conserve more - the 80% alone means that's where we should be looking for efficiency wins (whatever portion of gdp), and letting them draw down shared aquifers without paying their neighbors is a clear tragedy of the commons situation.
I think incentives would help, yes. There is also a "use it or lose it" system builtin to many of the water rights contracts that are toxic. Much like big corporate budgets, farmers find a way to use the water just in case they need it the next year.
The reality is it is very expensive to change irrigation systems in established orchards. Incentives to do that would certainly be well received by the tree farmers I know.
Also in your opinion, are the high water usage due to primarily the irrigation methods or that the crops need lot of water? Like almonds for example?
The Almond Board of California has some info on this for Almonds. Obviously, take this as you will, given the source: http://www.almonds.com/pdfs/waterfactsheet315.pdf
There are limits on extraction going into effect [0], but it may be too late by the time they are supposed to happen.
[0] https://www.hcn.org/issues/46.19/californias-sweeping-new-gr...
Many crops use much more water than Almonds [0], I guess they're just fun to pick on. It'd be interesting to see a calorie/water comparison of many foods.
Also, my family's farm spends more money on well water than the government supplied water due to the high cost of electricity for pumping.
I do agree that a real market for water might help. The root of the problem really is that we are farming in a desert and relying on water from other locations. However, the desert does otherwise provide a great climate for efficiently/consistently producing many crops.
[0] http://www.latimes.com/opinion/op-ed/la-oe-gleason-almond-fa...