If we took a poll I suspect the majority would be thinking of the Amazon service
That's just personal projection, and is as irrelevant as an argument beginning with, "I think most people would agree that..."
Personally, regardless of Amazon vs UI hack, I'm really tired of ambiguous naming in tech projects.
I'm presented with information to parse about technology topics daily. Sometimes, I have to search for them and have all sorts of name collisions.
I never, ever search for information about you.
people just can't resist commenting endlessly and upvoting this content-free bikeshedding at the expense of actual discussion
One man's bike shedding is another thousand men's irritating trend. Personally, I very rarely see anyone called out for the trendy names and awful, buzzword-laden non-descriptions that infest projects.
Of course, it gets even more ridiculous as the words get more common, eg see recent discussions about 'Paper' or 'Layout'
Not to mention that if you are not already familiar with the company, you probably would not know what sort of blog it was just by looking at what was presented on the HN frontpage. Could have been some random joe-schmoes blog.
(I also came here expecting to read something about the f.lux competitor :) )
Edit: Why the downvote? redshift (and flux) exist since before 2010, whereas Amazon Redshift got introduced just in 2012. I think it is reasonable to assume that someone who has never heard of Amazon Redshift would think of the open source project first (that exists in various distributions as packages), and not the Amazon service.