Using "privacy" tends to imply some amount of shame, as if the you didn't (or shouldn't) have the freedom to do that act in the first place. The reason why people see that they have "nothing to hid", is that they have already self-censored themselves away from doing any supposedly-shameful activity.
I've always liked a line from KMFDM's song "terror"[2]
"They can't use our shame against us"
Until people learn this lesson, shame will continue to be used as a threat, and people will continue to see the "logic" in the "nothing to hide" argument.[1] http://www.kmfdm.net/lyrics/terror.htm ( https://www.youtube.com/watch?v=mVhu3pn1Ou0 )
Thing is, even in a world where freedom of expression were inviolable (and it isn't quite this world, so in reality, privacy helps support freedom of expression), we'd still want privacy to be a human right. Animals don't behave the same when they know they are always being watched. Pervasive surveillance inhibits thought, breeds abuse and unnecessarily limits human behavior.
Also, in the end, we have the right to have things to hide. We have the right to say and do things we are ashamed of, or aren't sure are right, or we are not ready to defend under scrutiny of society at large. We have the right to share thoughts with others that we are not ready to defend from strangers, even if the law prevents such strangers from hurting us because our thoughts. Society needs to be able to discuss heresy, and revolution, and treason, because what for one generation is treason and heresy, for the next might be justice and freedom. But it also needs to be able to have some of those discussions in dark, private places, because a lot of great thoughts will only ever bloom in the dark. Even if mass surveillance worked (it doesn't), even if abuse could be curtailed (it can't), even if it gave us a world without crime (it won't), the price to pay would be a world where our thoughts are constrained by the fear of other's seeing them in their underdeveloped raw form.
If you've done something *right*, you will be the target of those you offend.
When "right" can be defined variously as any one of: a) done something to reduce the effect of the criminal military-industrial complex on society, b) exposed corruption in the ruling elite, c) fought stringently for the rights of minorities who have been oppressed, d) fought valiantly to expose ecological and economic criminality on the part of the industrial elite, &etc.Just because they say its for fighting criminals doesn't mean that it won't be used to fight revolutionaries and upstarts who mean to bring justice to a destitute world. Every single technology under the sun can be used for good, or evil purposes - the only thing that makes the difference is the intention behind those who wield the technology.
And as of right now, there is no way to monitor/control/adjust the intentions of the super-surveillance state: they, real people behind the masks, simply have too many secret powers.
I know it's impossible, but I really recommend people who have that opinion to watch the TED talk by journalist Glenn Greenwald.
Furthermore, history will not be on EU's side in this regard. Right to be forgotten and restrictive data storing laws will have to be revoked eventually (when we have robots - "Remind me what I was talking about on that dinner during Mauritius vacations!" "I'm sorry Jessica, that was more than 3 years ago, I don't remember."). Euro won't survive without a fiscal union / federation (like the US).
Even the restrictions of data export don't help us much - sure, the companies legally can't export data to the US, but don't worry, GCHQ will!
Even if we take privacy as great thing, isn't staying in touch and making connections with some people who would otherwise slip away also a great thing?
For example, a childhood friend messaged me recently on Facebook informing me of his upcoming wedding. Getting his message and engaging an old friend in a conversation is a compelling (at least to me) trade for some privacy.
If I were to follow you with a bullhorn shouting messages at you, it probably wouldn't be considered illegal, but It would be extremely rude. And the same thing with these internet companies. Just because they can track and follow you, pushing messages down your troth, does not mean they have to, because it may be legal, but it's simply rude.
As a society we've lost the moral compass on the web, or rather we've never had one. Internet is like a third world corrupt country where you either take advantage of others your self or you are being abused. Now we have to start building a climate were you don't feel like you're missing out by treating your customers fair and with respect.
Valuing and protecting one's right to privacy, while still being visible to the public, are compatible issues; a person can disclose some information (I'm Frondo, I live at the North Pole, Santa is my friend) while retaining other information for friends/loved ones/no one else/not online.
In my other online life, I do put myself out there quite a bit, but the information I put out is of my choosing. I have been contacted by old friends from time to time, and it delights me.
But I'm also not on any of the social networks that do image tagging, so e.g. there's no automated system linking my image to a profile among them. (As far as I know, facebook won't go so far as to tag non-users with non-facebook urls...)
Privacy ought to work like other rights that we don't necessarily exercise at every opportunity; sometimes I bite my tongue even though I could speak freely, sometimes I stay home even though I could associate freely, sometimes I post information about myself even though I could keep it hidden away.
So what's the correct position, and why?
If you're happy living under a police state in meek compliance then you have nothing to hide. If you'd turn over Anne Frank to the authorities in a heartbeat then you have nothing to hide.
If you ever plan on doing the right thing by disobeying the authorities, at any point in the future, then you need privacy now. Later might be too late.
It is the correct position because privacy is a human right, just like the right to free speech or the right to a fair trial.
Without privacy (or with pervasive surveillance), we might never have achieved the critical mass required to overturn historical legislation regarding blasphemy, homosexuality, drug use, etc.
In other words, privacy provides the necessary sand-box for the evolution of law.
In particular, please note: the concept of right or wrong is orthogonal to what may be legal or illegal. Both lines are constantly changing and re-evaluated by the society around us.
To most people, "if you've done nothing wrong, you have nothing to hide" sounds reasonable.
That's the deeper problem at work here. With more people on board to why privacy matters, articles like this will be more of an "oh, yeah!" instead of a "so what?" kind of thing.