Me too, my first thought .. 000FFF is blue not B&W.

Names: Zyp, love it; Metallica, very masculine and "metal" perfectly 80s, hard edged; Flickr defines web-2.0 naming, was it the first, it's a better name than Flicker IMO regardless of the reason for the choice.

In the commnets "I’m not any less of an entrepreneur because my name is Joe. " - except that introductions would be a lot harder if your name was something unpronouncable, maybe a series of clicks (Khosa (sp?)) or something that sounds like swearing in your propositions native language.

IMO names matter a lot and no amount of interface will fix a bad name. A terrible name on the other hand you can work for ironic advantage.

#000 is black and #fff is white, at least in CSS notation.

#000fff is blue (with a hint of green) in css notation.

I am aware of that. I'm merely putting forward an alternative explanation, which, in my opinion, is more plausible than that, considering the site's title.

To be fair, his point is that naming doesn't matter that much.

That is an excellent point!