They didn't. Years later, the reason to wear Glass remained "take pictures/videos hands free and shave 3 seconds off the time it takes you to check your text messages."
The MS product seems pretty clearly to be more broadly capable hardware, but I do still wonder if it will have actual applications.
I wonder if its "killer app" might just be that now a virtually big screen takes up little physical space/weight.
Clear the big monitor off your desk, now your 11" laptop (or smaller) can effectively have a 40" screen, etc.
Unlike Oculus, you can still see the real world. Unlike Google Glass, it's a big display and not an awkward eye movement.
There's still the barriers of - showing other people stuff - social awkwardness of sitting with a keyboard seeming (to others) to be staring into empty space while working - it might feel like wearing a hat - what's the effective pixel density like?
It is absolutely possible to use a lens system to move the focal point to the distance, but hasn't been done yet, probably because you can't do it on 120x120 degrees.
I wouldn't work on a virtual screen for long hours until there's an answer to that. But once it is solved, I can see how we'll all become Holographic addicts ;)
My supervisor shot it down because "Google glass will do that" :(
And given that most normal people would know that it was socially awkward to use it in public only "glassholes" remained. This meant that buying/wearing Glass tarnished you with that label and associated you with that group.