I would expect people to end up funding the department which can produce the best promotional video. Then I expect departments to start spending ridiculous man hours producing promotional youtube videos.
Funding, in particular, is a sacroscant concept in the sciences. I think your effort is a good one, because researchers as a whole are well adapted to making one's dollar go as far as possible. However, since funding is so central there is a byzantine set of rules at each institution for its acceptance and use. Perhaps you should start at the administrative level?
I love the idea btw.
The site almost looks like an internal VPN search that I shouldn't be accessing, but you should be making it irresistible. :) good luck!
The colored google-like letters are cute- but not enough. Try making it look more like kickstarter or indiegogo.
Also the "I'm feeling Generous" button returns an error if I don't fill in anything! Make it do something in case I really am feeling generous and want to fund something. Suggest something, etc.
I've tried quite HARD with Onarbor, https://onarbor.com, a crowdfunding for Science site, but its not exactly setting the world on fire. Would love if you have any specific suggestions.